Solly Baby Wrap


Our wraps are designed for the first year or up to 25 lbs, and the majority of babes get the most use during the first 9 months.


Lightweight, easy to put on, Solly Baby wraps give you and your little one unparalleled closeness and comfort (read: “wrap naps” for hours), less crying (it’s proven!), and reduced rates of postpartum depression.


All of our wraps are custom-made from certified Lenzing modal, which is a lightweight, buttery soft and sustainable fabric sourced from the pulp of Austrian beechwood trees.


Everything from the fabric to the packaging is made in the US and dyed with environmentally-friendly dyes and there is a handy self-enclosing pocket at the end of the wrap for easy storage.


Happy Baby Baby Carrier

A soft structured baby carrier for the style-conscious parent!

Introduced in 2016, the Happy Baby Carrier is a stylish, comfortable, and fully adjustable baby carrier with a sleek and minimal design. Keep your baby close and comfortable without sacrificing your personal style.


  • Lightweight and breathable – ideal for hot weather

  • Fully adjustable ensuring a perfect fit every time!

  • Cinching feature allows the carrier to grow with your baby

  • Padded leg openings for baby’s comfort

  • 30-50% lighter than most SSC currently on the market

  • Allows for discreet nursing

  • Comfortably worn by moms with cesarean incisions

  • Upright position helps reduce colic/acid reflux

  • Luxurious linen gets softer with use

  • Ergonomically supports newborn to 45 lbs – no infant insert needed!

  • Hidden pocket carries sun cover with room for extra storage

  • Folds down compactly to fit in a diaper bag


Uppababy Cruz + Mesa Carseat

This stroller is suitable for children from birth (with optional Infant SnugSeat accessory) until the child height is approximately aorund 40 inches (101 centimeter).

  • Includes toddler seat, rain shield & bug shield-Full size front and rear facing toddler seat-180-degree recline with one hand

  • Adjustable canopy with peek-a-boo window-Extendable UPF 50+ sunshade

  • Bumper bar with neoprene or leather cover in select fashions-One-hand, adjustable handlebar with leather cover in select fashions

  • Combines aluminum with magnesium for optimal lightweight, durable performance-Shock-absorbing front & rear suspension- One-step fold, with or without seat attached-Large, easy-access basket holds up to 30lbs.

  • Compatible with MESA Infant Car Seat - direct attachment, no adapters necessary


Haakaa - let down catcher

Lightweight/portable - easy to use on the go. Save yourself time and effortlessly stock your freezer with your liquid gold! Can easily be used on opposite breast while nursing or while using another breast pump to catch milk from let-down - because every drop counts! Sanitary lid keeps pump and contents clean/sterile. Comes in beautiful box perfect for gifting! Includes soft floral natural cotton carry bag, perfect size to fit pump and nursing pads and easily/discreetly keep in purse or diaper bag. 


Bonds Wondersuit

  • Two way zipper - allows busy parents to quickly change diapers by opening the bottom half only.

  • Hand Cuffs - No more scratching, also great on planes when you don't want them to touch dirty things! (up to size 0 only)

  • Feet Cuffs - Out for grip on hard surfaces, in for warmth.

  • Fun Prints - Keep your kid looking good!

  • Flexible Sizing - open hand and feet cuffs to allow for extended usage as they grow… no more cutting the feet off their favourite sleeper!

They run a bit big, so expect your little one to be in the 3-6month sizing for quite a while!


Pebble Air Crib Mattress

Nook is proud to announce the newest member of the Crib Mattress Family! The Pebble Air offers Certi-Pur foam air channels that maximize air circulation from top to bottom and side to side. This complete sleep system comes equipped with a organic water-resistant Pebble Wrap that is removable and washable. Mattress is dual-sided for infant and toddler sleep.


Babyletto Kiwi Electronic Reclining Glider

The wingback-style Kiwi Glider Recliner takes the phrase "rest and recharge" to a whole new level with its built-in USB port, smooth swivel motion and effortless back and forth gliding. Lean back and kick up your feet at the touch of a button - this recliner’s quiet electronic control panel is cleverly hidden in the armrest to maintain its sleek form. Recharge your body, mind and electronics in ultimate comfort and modern style.


Jax & Lennon Newborn Knot Gown

  • side snap closure for easy in and out

  • tie at bottom for simple diaper changes 

  • fits approx NB-4m

  • Bamboo jersey fabric (93% rayon from bamboo / 7% spandex)



The Deluxe+ Dock is the ultimate Stage 1 docking station for your baby ages 0-8 months old. Multifunctional and multitasking, the DockATot Deluxe+ offers a safe and comfy spot that lets baby rest, lounge, play, cuddle, do tummy time and get diaper changes.

The Deluxe+ Dock also offers parents a better way to co-sleep with their babies (be sure to review and follow all the Sleep Safety guidelines on our website). Deluxe+ Docks are lightweight and portable, allowing for easy travel. Additional covers are available for purchase to match your mood, room and style.


Leander Matty Changer

Matty is a soft cushion mat that can be placed directly on the changing table or directly on the floor. Precisely where you need it.

EASY TO CLEAN - A changing mat is used for changing nappies. And let’s face it. When changing nappies, something else than water may hit the mat. Choosing a changing mat that is easy to clean makes sure that that the mat is nice and clean and ready for use the next time a nappy needs to be changed.

ALL-IN-ONE CHANGING SPACE - Matty is an all-in-one changing station. At home or on the road. Unlike many other changing mats Matty is made in a material that is soft to the touch. No need for a cover or towel. Waterproof surface Matty is designed to make life easier. Easy to clean and wipe. Hygienic, 100 % waterproof surface so that no fluids leak into the cushion. You do not need to worry about covers that need to be washed constantly.


Baby Clothes from Parade


Parade clothing is made using only the softest, most durable organic cotton. Organic cotton is made without the use of pesticides and harsh chemicals, keeping the planet, its farmers and its people healthy. It's also healthier for babies' sensitive skin. Our organic cotton is 100% GOTS certified, the Global Organic Textile Standard - the highest in the industry, so you know you're getting the real thing. We're in love with organic cotton, it's simply the best for our environment and our little ones. 

Supporting Fair Trade

Our collection is produced fair trade in beautiful India. We visit our production facilities twice a year to ensure quality of our product - and say hi to our friends. Fair trade means that the people making our product have a safe working environment, are paid fairly, and have labour standards in place that make us proud to be their partners. Why India? Cotton is not grown in Canada, so it must be imported - India was a natural choice for us because of it's rich history - organic cotton farming has been a tradition for over 4000 years.

A Canadian Company

We have been designing our fabrics and graphics since we began, and it's what we became known for.  Our flagship studio and shop in Vancouver is located just a few doors down from our very first studio in the historic district of Gastown, where Parade was born in 2004. Today, our shop welcomes both locals and tourists everyday who come to shop our Canadian-designed collection. On our tenth year anniversary in June 2014, we opened a second flagship boutique on Granville Island, another Vancouver destination we're very proud to call our home. 


Woolino 4 Season Sleep Sack

Woolino's award winning 4 Season Merino Wool Baby Sleep Bag will help keep your baby at a perfect temperature all year round. That means there’s no need to worry about which weight sleeping sack to use, or whether your baby will be too hot or cold while sleeping – they’ll always be just right!

It’s 100% natural, fully machine-washable, and is excellent value because it comes in one universal size that fits babies from 2 months to 2 years. This is the only wearable blanket your child will need, right up until they turn two.


A cheap backpack from Amazon or Winners

No need for fancy diaper bags that look great with any outfit. Find a compact backpack at your nearest Winners and you’ll find you use it way more than any lovely looking diaper bag.


Aleva Naturals Sleep Easy Baby Hair & Body Wash

A unique blend of soothing Lavender and Chamomile Oils that release aromas to soothe, calm and relax babies to a restful sleep. The combination of Organic Aloe Vera and Natural Grape Fruit extracts moisturizes your baby's hair & skin, making it feel soft & silky. Use this ultra gentle wash as part of your night time bath routine.


Stokke Tripp Trapp High Chair

A classic since its release in 1972, the Stokke Tripp Trapp is the chair that fits your child—and your decor, too. Constructed of solid European beech wood, the Stokke Tripp Trapp is a timeless alternative to plastic-based high chairs you'll use only for a couple of years. With the Tripp Trapp, your child can enjoy meals right at the dinner table with the rest of the family. The Tripp Trapp can support up to 300 pounds, growing with your child from infancy to adolescence.


  • Timeless design will never go out of style

  • Dining table height allows your child to enjoy meals at the dinner table with the rest of the family

  • Adjustable seat and footplate to ensure back and foot support as child grows

  • Stable footrest supports your child and provides comfort

  • Solid construction and European beech wood can hold up to a 300-pound adult

  • Array of color choices match any decor

  • Easy to clean

  • Water-based, non-toxic paint with no harmful substances (free from bisphenol and phthalates)